News by Andrew Kameka on Monday March 11, 2013.
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Plenty of people wanted to download Unicorn Apocalypse but couldn't because the game didn't exist. Since Samsung started trumpeting the enterprise readiness of the Galaxy S III and Galaxy Note II, the company has used the fictitious game studio developing Unicorn Apocalypse to show it means business. Now the game at the center of those commercials is real.
Unicorn Apocalypse has been the springboard for jokes about workplace security, and the commercial made it seem as if this was some massive undertaking about an epic mobile game dealing with the end of the world and unicorns. I joked on Twitter that Samsung was missing out on a great viral opportunity by not having such a game available in Google Play, but that's no longer the case. And now that the app is here, it's clear that this game is far from epic.
Available now for Android 1.6 or later devices, Unicorn Apocalypse is part of the endless runner genre. Players assume the role of a unicorn racing through a level of fire, traps, and gun-toting henchmen trying to stop it from breaking free. The goal is to avoid containment as long as possible, jump between buildings, and charge through adversaries with your horn. The game is a time waster with little to offer, but the game is available in case you have time to waste. Ratings are incredibly poor and it appears the game doesn't perform very well on most non-Samsung devices.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.