Rumors by Andrew Kameka on Friday February 15, 2013.
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BlackBerry has struggled to compete with Apple and Samsung in smartphone sales, and it now appears that Samsung could further invade BlackBerry's territory by expanding its enterprise service as early as this month at Mobile World Congress.
The Samsung Approved For Enterprise (SAFE) program started in 2012 as a way to ensure companies that Samsung's smartphones have been secured to protect corporate data and communication. Detwiler Fenton analyst Jeff Johnston reports that Samsung will expand SAFE and try to get more companies to use its platform instead of BlackBerry's BES 10.
Johnston's claim makes sense. Samsung's SAFE program introduced last year already includes features for Mobile Device Management, Virtual Private Networks, cooperate email with EAS encryption, and On-Device Encryption. I attended a product briefing at CES 2012 where Samsung detailed the first edition of SAFE, and while the talk centered on the benefits of a BYOD program, it was clear that Samsung planned to eventually encourage wider adoption of its products for enterprise. The company has been improving its infrastructure and services since last year, and it appears ready to be a bigger player in the enterprise service industry. Speaking on an expected launch at MWC later this month, Jonhston wrote:
"Checks indicate Samsung is preparing an aggressive push into the enterprise segment and it has Blackberry's enterprise and SMB business in its cross-hairs. Over the last couple of years, Samsung has been investing in developing its mobile enterprise platform and has been poaching key engineers and managers from BBRY and we expect a major announcement at Mobile World Conference reflecting this initiative."
Samsung has made SAFE a way to ensure protection of Android phones, but the company may need to expand the reach of SAFE to better compete with BlackBerry. In addition to supporting its own BlackBerry 10 devices, BES also supports enterprise services for Android and Apple iOS.via: RCR Wireless