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As Apple and Samsung dominate smartphone sales, a surprising company grabs third place

News by Andrew Kameka on Wednesday February 13, 2013.

industry news · andrew kameka

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Apple and Samsung are far and away the top smartphone manufacturers in the world, accounting for 52 percent of all global smartphone sales. Though you might expect Sony, Motorola, or LG to be the third most successful smartphone manufacturer behind Apple and Samsung, the No. 3 smartphone maker is a company with less notoriety.

Huawei secured the No. 3 position of smartphone vendors in the fourth quarter of 2012, the highest the Chinese manufacturer has ever ranked in Gartner's analysis of global phone sales. Huawei sold 27.2 million smartphones in 2012, an almost 74 percent increase from sales reported in 2011. Though the Huawei brand is not as recognized in North America, the company has been gaining steam in its home territory and increasing its profile in Europe with more recognizable Android phones.

Huawei's success, while a delight for the company, also serves to highlight how wide of a gap Apple and Samsung have created from their nearest competitor. While Huawei sold 27 million smartphones in all of 2012, Samsung sold 64.5 million smartphones in the fourth quarter, and Apple sold 43.5 million.

Gartner also published figures showing that Android was the leading smartphone operating system in the fourth quarter of 2012. Gartner says 144.72 million smartphones were sold during the period, up from 77 million in 2011. Android captured 69.7 percent, followed by Apple iOS at 20.9 percent, BlackBerry at 3.5 percent, Microsoft Windows Phone at 3 percent, and Samsung Bada at 1.3 percent.

source: Gartner

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Andrew Kameka
Andrew is based in Miami, Florida.

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