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AT&T reports Apple iPhone accounts for 84 percent of its smartphone sales in Q4 2012


News by Andrew Kameka on Thursday January 24, 2013.

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AT&T released its fourth quarter earnings for the financial year 2012, a period in which it had a net loss of $3.9 billion because of pension payments and higher device subsidy costs. It also continued to rely almost exclusively on the Apple iPhone for growth.

In the fourth quarter, AT&T says that it sold 10.2 million smartphones, which represents 89 percent of its contract phone sales during the quarter. It also revealed that the iPhone lineup - the iPhone 5, iPhone 4S, and iPhone 4 - sold 8.6 million units. That's a whopping 84 percent of smartphone sales going towards the iPhone.

AT&T's track record made it obvious that the iPhone would be responsible for the vast majority of the record high of more than 10 million smartphones sold first announced earlier this month. The fourth quarter was the iPhone's most dominant on AT&T's network, but Apple's smartphones accounted for 78 percent, 72 percent, and 77 percent in the three previous quarters. Adding up the estimates that AT&T reported selling in 2012, the iPhone line accounted for 79 percent of all smartphones sold in 2012.

Android, BlackBerry, and Windows Phone 8 collectively reported 1.6 million sales in the fourth quarter, and about 5.6 million for the entire year. Numbers for those operating systems were not given specific details, but AT&T claims the fourth quarter was its best ever for Android sales.

source: AT&T

 
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Andrew Kameka
Andrew is based in Miami, Florida.

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