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Apple retains control of U.S. smartphone market share, falls behind everywhere else


News by Andrew Kameka on Tuesday January 22, 2013.

industry news · andrew kameka

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Apple iOS has maintained its lead of the U.S. smartphone market, securing 51.2 percent market share in the 12 weeks ending in December 2012. The operating system has not managed to earn as much success globally as Google Android is the dominant force in all other markets featured in Kantar's most recent report.

Kantar says that iOS increased its market share by 6.3 percentage points when compared to the same period in 2011. Android and Apple were in a dead heat in 2011, but Android fell from 44.8 percent to 44.2 percent. The opposite held true in Europe; iOS was flat and Android increased to 61.1 percent of the market, up from 50.8 percent in 2011. Android was strongest in Spain and Germany, where 8 and 6 out of every 10 smartphones sold run Android.

Microsoft's Windows Phone had reason to celebrate as it continues to make small gains in the Top 5 EU (The U.K., Germany, France, Italy, and Spain). Windows Phone captured 5.4 percent of the market, which is double what it reported in 2011. The platform also increased to 2.6 percent in the U.S., up from 2.2 percent during the same period the previous year.

RIM's BlackBerry OS was down in every market except Germany, where it actually managed to increase its market share to 1.6 percent. BlackBerry's market share reached 1.1 percent in the U.S., down from 6.1 percent, and 4 percent in the Top 5 EU, down from 10.3 percent the previous year. Perhaps BlackBerry 10 will improve the platform's standing in the 2013 edition of Kantar's report.

Complete charts on market share for major markets are available at the link below.

source: Kantar

 
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About the author

Andrew Kameka
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.

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