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Nexus 7 users spend 50 percent more money on apps, at least for one developer

News by Andrew Kameka on Thursday January 17, 2013.

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Android users have a reputation of being reluctant to spend money on Android apps and games, but that stereotype has not been the case for all users. Among Nexus 7 owners, one developer reports that its app generates 50 percent more revenue than the typical Android tablet.

TinyCo, which developed a string of popular casual games that all have at least a million downloads, says that the Nexus 7 has the highest Average Revenue Per User (ARPU) of any Android tablet. The company reports that though the Nexus 7 represents only 15 percent of its tablet user base, the device accounts for 30 percent of its revenue related to tablets. Data that TinyCo shared with Inside Mobile Apps reveals that Nexus 7 users are more likely to make in-app purchases, and thus account for higher representation in its most recent Tiny Monsters game.

The data from TinyCo is anecdotal and not representative of the entire Android ecosystem. Other analytics companies like Flurry and Distimo have both concluded that Android users do not generate as much revenue as users of the Apple iPhone or iPad, but they have shown an increase in purchasing on Android. For some developers, even users of low-cost tablets like the Nexus 7 represent a strong source of potential revenue.

source: Inside Mobile

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Andrew Kameka
Andrew is based in Miami, Florida.

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