News by Andrew Kameka on Tuesday January 15, 2013.
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Is texting and driving really all that bad? Despite efforts to raise awareness about its dangers and stories of people negatively impacted, many smartphone owners admit to doing it anyway.
A 4,000-person survey conducted by McKinsey found that 35 percent of smartphone owners admit to using their phones while driving. Of those who admitted operating a phone while operating an automobile, 39 percent send or read text messages. The survey found that 89 percent of in-car smartphone users make phone calls, 68 percent use navigation software, and 31 percent browse the internet, check their email, or use social network apps.
While it may be disappointing to see such a large portion of users admit to using their smartphone while driving, it's not surprising. Carriers have promoted awareness campaigns to discourage texting while driving, and some even offer services that can auto-reply to incoming messages so the driver doesn't have to reply. Despite those efforts, smartphone owners continue to pay attention to their phone screens rather than the road.
A number of hands-free accessories and apps are designed to diminish the risks of smartphone operation, and connected cars are likely to play a role in those efforts considering that McKinsey shared its findings at the annual Detroit Auto Show. It remains to be seen if car technology will be able to keep a reasonable pace with smartphone technology and if drivers will wisely take advantage of safer alternatives.source: McKinsey, via: AllThingsD
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.