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CTIA Wireless Association trade shows will consolidate to one annual event in 2014

News by Andrew Kameka on Wednesday January 02, 2013.

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CTIA - The Wireless Association has announced that it will cease hosting semi-annual mobile trade shows and instead launch a "super mobile industry trade show" to begin in the fall next year. Rather than plan the CTIA trade show in the spring and then the enterprise and IT-focused MobileCon in the fall, the organization will have a single three-day event in the fall.

The CTIA "super" show will debut September 9-11, 2014. The CTIA 2013 and MobileCON 2013 trade shows will be hosted separately as scheduled, but this year will be the last in which CTIA has dual events.

Though the wireless association has traditionally managed trade shows in the spring and the fall to showcase new mobile phones and make key carrier announcements, the relevance of the events has tapered off in recent years. CTIA taking place during a time of year that didn't match as many companies' promotional or release schedules made the event receive less attention as a consumer show. The focus on enterprise for MobileCON made that shortcoming more apparent.

CTIA will have a renewed focus of launching new mobile products and showcasing emerging technology in the wireless industry. By moving to the fall, where it will not be so closely following the CES and MWC trade shows, CTIA 2014 will have a chance to be the premiere trade show ahead of the holiday shopping season. Based on recent history, it may also come at a time when Apple launches its next iPhone.

source: CTIA

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Andrew Kameka
Andrew is based in Miami, Florida.

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