News by Andrew Kameka on Monday December 31, 2012.
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Foursquare had a big 2012. The company transitioned its app from being all about check-ins to being check-ins and local recommendations, and it added an additional 15 million members this year. More information on those millions of people, and all others who use Foursquare, will become visible in 2013.
Here's the full text of the key changes being made to Foursquare:
1. We will now display your full name. Currently, Foursquare sometimes shows your full name and sometimes shows your first name and last initial ("John Smith" vs. "John S."). For instance, if you search for a friend in Foursquare, we show their full name in the results, but when you click through to their profile page you don't see their last name. In the original versions of Foursquare, these distinctions made sense. But we get emails every day saying that it's now confusing. So, with this change, full names are going to be public. As always, you can alter your 'full name' on Foursquare at https://foursquare.com/settings.
2. A business on Foursquare will be able to see more of their recent customers. Currently, a business using Foursquare (like your corner coffee shop) can see the customers who have checked in in the last three hours (in addition to the most recent and their most loyal visitors). This is great for helping store owners identify their customers and give them more personal service or offers. But a lot of businesses only have time to log in at the end of the day to look at it. So, with this change, we're going to be showing them more of those recent check-ins, instead of just three hours worth. As always, if you'd prefer not to permit businesses to see when you check into their locations going forward, you can uncheck the box under 'Location Information' at https://foursquare.com/settings/privacy.
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.