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Android and iOS surge on Christmas with 17.4 million activations

News by Andrew Kameka on Thursday December 27, 2012.

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Google or Apple probably won't provide specifics about how many new Android or iOS smartphones and tablets the two companies activated this week, but analytics company Flurry pegs the number at 17.4 million. The millions of new owners of the Apple iPhone, Samsung Galaxy S III, and Amazon Kindle Fire welled the ranks of smartphone and tablet owners in a single day. According to Flurry's calculations, the record number of activations on Christmas Day was 2.5 times more than the number of devices activated on Christmas Day 2011.

Flurry uses data from the apps using its analytics services to calculate that more Android and iOS devices are activated on Christmas Day than any other single day of the year. That's not surprising considering that Christmas is a day of gift exchanges and the proliferation of smartphones and tablets has made mobile devices desirable gifts to give or receive. Android and iOS, the two operating systems that represent the vast market share of mobile devices, collectively activated an average of 4 million devices each day during the month of December. That number more than quadrupled on December 25, and it represented a large spike from the 6.8 million activations on Christmas 2011.

Tablets were the largest driver of growth, a surprising change considering that the rate of activations of smartphones typically outpaces tablets 4 to 1. Flurry reports that tablets - particularly the Apple iPad, Apple iPad Mini, and Amazon Kindle Fire HD 7" models - saw increased demand to tip the scales to make activations consist of 51 percent tablets and 49 percent smartphones. "Amazon had a very strong performance in the tablet category, growing by several thousand percent over its baseline of tablet activations over the earlier part of December," according to Flurry's report.

Apps obviously benefited from the influx of new device owners and existing Android or iOS users upgrading to new devices. App downloads on both platforms increased to 328 million on December 25, a 112 percent increase from the average downloads in the first 20 days of the month.

source: Flurry

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Andrew Kameka
Andrew is based in Miami, Florida.

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