News by Andrew Kameka on Friday December 21, 2012.
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Apple's success of selling the iPhone 5 has been well documented, but Kantar has put the millions of phones sold into context by claiming that Apple obtained 53.3 percent of U.S. smartphone market. In the three-month period ending November 25, 2012, more than half of all smartphones sold in the U.S. were Apple iOS devices like the iPhone 5 and iPhone 4S. According to Kantar's Dominic Sunnebo, the iPhone 5 boosted sales to push Apple beyond the "50 percent share mark for the first time, with further gains expected to be made during December."
The Apple iPhone 5 was released towards the end of the third quarter, but continued strong sales have pushed iOS to reach its highest ever market share in the U.S., and it will likely be higher for the final numbers of fourth quarter sales.
Apple was also successful in Europe, but not enough to wrestle the top spot from Google's Android operating system. Android, which is available across several manufacturers and device options, had a 61 percent market share, up from 51.8 percent during the same period last year. Samsung retained the top spot in Europe's Top 5 markets - France, Germany, Italy, Spain, and the UK - with a 44.3 share of sales, besting Apple's second place finish with 25.3 percent.source: Kantar
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.