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U.S. market reaches a smartphone majority in 2012, Android closes the year as top mobile OS


News by Andrew Kameka on Friday December 21, 2012.

industry news · andrew kameka

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Smartphone owners will remember 2012 as the year that the U.S. wireless market for the first time reached a smartphone majority, according to market research firm Nielsen. As expected, the year will conclude with Android as the most popular operating system.

Nielsen reports that from the first quarter of 2012 to the third quarter, the percentage of cell phone owners using a smartphone increased from 49 percent to 56 percent. This year marks the first time that smartphone usage outpaced feature phones, thanks mostly to Google's Android and Apple's iOS. The two operating systems combined for 87 percent of the smartphone market, with Android leading at 52 percent followed by iOS at 35 percent. The remaining market share was divvied among BlackBerry at 7 percent, Windows Phone at 2 percent, and Others at 5 percent.

The end of the year report for Nielsen also included the Top 10 apps for Android and iPhone. Based on active unique monthly visitors on an app, here are the top apps on each platform:

Android
1. Google Search
2. Gmail
3. Facebook
4. Google Maps
5. YouTube
6. Pandora Radio
7. Twitter
8. Adobe Reader
9. Advanced Task Killer
10. The Weather Channel

iPhone
1. Maps
2. Facebook
3. YouTube
4. Stocks
5. Weather
6. Facebook Messenger
7. The Weather Channel
8. Twitter
9. Pandora Radio
10. Instagram

source: Nielsen

 
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Andrew Kameka
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.

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