Rumors by Andrew Kameka on Tuesday December 18, 2012.
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Apple is reportedly turning to Foursquare in order to improve the location data used to power its Maps application for iOS 6. The Wall Street Journal reports that Apple SVP Eddy Cue is in talks with Foursquare executives to incorporate the check-in-turned-recommendation service's data into Maps. According to the report, Foursquare is one of many companies that Apple seeks to partner with in order to improve listings and enhance local search results.
Foursquare has a large database of bars, shopping centers, theaters, and other venues. The company has spent the past four years encouraging its millions of users to check-in to locations, add new venues not yet included in its database, and provide ratings and reviews. That has led to Foursquare having constantly-updated data about not only where businesses are located but also how popular they are with consumers. That kind of data can help improve Maps and offer new options. Google has used its Google+ and Zagat data to include recommendations in its Maps application.
Apple reportedly wants to use Foursquare's data to enhance the Maps application on iOS. The company has already partnered with Yelp to improve its local search listings, and working with Foursquare is seen as a way to further enhance results.source: Wall Street Journal