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Smartphone penetration reaches 55 percent in Europe's top markets, Android leads the charge

News by Andrew Kameka on Monday December 17, 2012.

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Europe's top five markets have seen a large spike in smartphone adoption since 2011, largely thanks to Samsung and Android smartphones, according to the latest comScore report. In its MobiLens report, comScore reports a 13-percentage point increase in smartphone penetration in Europe's top markets - France, Germany, Italy, Spain, and the UK. Of all mobile phone users in the EU5, 54.6 percent own smartphones, up from 41.6 percent during the same period last year.

Italy brought down the average by reporting the lowest growth of 9.1 percent, but all of the EU5 nations other than Germany have at least 51 percent to report a smartphone majority. Spain reported the highest growth of 14.8 percentage points to reach 63.2 percent, putting it ahead of the UK totals of 14.2 points and 62.3 percent. France and Germany round out the list with 51.4 percent (13.3) and 48.4 (14.2) percent respectively.

Apple and Samsung are the primary drivers of the smartphone adoption. Apple retained the top spot in the UK with 28 percent of the market, up from the 26.5 reported in 2011. Samsung more than doubled its share of the market and secured a 24 percent share. Despite Apple being the leading manufacturer, the combined might of Samsung and other firms pushed Android to be the leading operating system in the UK at 46.6 percent. Nearly half of the 30.9 million smartphone owners in the UK have an Android device, up from the 34.2 percent reported last year. RIM BlackBerry dropped from 17.7 to 15.2 percent, Nokia Symbian fell from 17.2 to 6.4 percent, and Microsoft Windows Phone increased from 2.6 to 3.1 percent.

source: comScore

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Andrew Kameka
Andrew is based in Miami, Florida.

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