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Google has no plans to develop Windows Phone 8 apps because of low demand

News by Andrew Kameka on Thursday December 13, 2012.

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Google has released a slew of new apps and updates for Android and Apple iOS in recent weeks, but the company has no plans to do the same for Windows Phone 8. When asked by V3 if Google has any plans to deliver Gmail or Drive apps for Windows 8, Clay Bavor, product management director at Google Apps, said:

"We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8. If that changes, we would invest there, of course."

Windows Phone 8 is not a priority for Google. The company has apps for search and YouTube available for Windows Phone, but Gmail, Google+, Google Maps, Google Drive, Google Music, and other products remain exclusive to Android and iOS. Due to low demand, Google sees no value in investing resources to building and maintaining apps for a platform with such a small percentage of users.

Google is not the only company to ignore Windows Phone. Microsoft has managed to build its Windows Phone Store to house more than 120,000 apps, but it still trails the more than 700,000 apps available in Google Play and the App Store. Several marquee apps and games are not available on Windows Phone, and others are supported but do not have as many features.

Early signs point to improved sales of Windows Phone 8 devices, so perhaps a larger user base might make more developers decide to support Windows Phone.

source: V3.co.uk, via: Gizmodo

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Andrew Kameka
Andrew is based in Miami, Florida.

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