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Redbox Instant by Verizon launching this month to challenge Netflix

News by Andrew Kameka on Wednesday December 12, 2012.

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Verizon and Redbox have confirmed that they will launch their movie streaming and DVD rental service Redbox Instant later this month. The Associated Press reports that the joint venture will be available before the end of the year at a price designed to put pressure on Netflix, the leading company that offers on-demand streaming of movies and TV episodes.

Redbox Instant will offer members unlimited streaming video and four nights of DVD rentals for $8 per month, or $9 per month for Blu-ray discs. That's much cheaper than the $16 per month streaming and DVD plan available at Netflix, but there's a reason for the price difference - viewing options. Redbox Instant has a significantly smaller library that includes movies from Warner Bros. and Epix, and there's no TV content available at launch. Despite the comparatively small library, CEO Shawn Strickland says that Redbox will have more than 5,500 movies to stream and include the most popular recent movies that customers want to watch.

Apps for Android and Apple iOS will enable streaming videos on mobile devices. Though it's not yet known if those apps will be available at the launch of Redbox Instant, the impending debut of the video streaming service should answer all questions in the few weeks.

source: Associated Press, via: The Verge

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Andrew Kameka
Andrew is based in Miami, Florida.

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