News by Andrew Kameka on Monday December 03, 2012.
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News Corp. has announced that 22 months after launching a news publication built entirely to be consumed on the Apple iPad, it will shutter operations for The Daily and move employees over to the New York Post newspaper. Citing lingering financial troubles that made the venture too difficult to manage, News. Corp will cease publishing The Daily following its December 15 issue. CEO Rupert Murdoch said in a statement:
"Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties."
The Daily was a headline-grabbing venture when it launched in February 2011 as a premium news service built specifically for the Apple iPad. Verizon Wireless later partnered with News Corp. to introduce an Android tablet version of The Daily, but it remained an iPad product for most of its existence. The daily newspaper was supported by paid subscriptions rather than the advertising model favored by most digital-only publications, and was touted by its creators as an example of what could be accomplished by mixing old-school journalism with new-school technology. That technology will be transferred to the digital operations of traditional outlets like the New York Post and other papers owned by News Corp.via: Politico
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.