News by Andrew Kameka on Thursday November 29, 2012.
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Research in Motion has dropped the word "app" from the branding on its BlackBerry app store, but only to showcase that the market for its BlackBerry platform is about more than just apps. At its BlackBerry Jam Asia event in Bangkok, RIM announced that it will rename BlackBerry App World to be just BlackBerry World. Not to be confused with the company's annual developer conference of the same name, BlackBerry World is the new name because the storefront includes music and video sections in addition to the apps and games that have traditionally been available to users.
Google followed a similar path when it renamed the Android Market to Google Play because the phrase Android reflected an outdated system for the company's mobile and desktop retail ambitions. RIM is positioning BlackBerry 10 to be a complete mobile computing platform, so renaming its store seems an appropriate change to match its goals and remind buyers that it has a range of content options.source: RIM
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.