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iPhone 5 sales push iOS into the top spot in U.S. market share

News by Andrew Kameka on Tuesday November 27, 2012.

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The collective volume of Android smartphone sales has made Android the most prevalent operating system for several quarters, but the Apple iPhone 5 has propelled iOS to the top of the market, according to Kantar Worldpanel ComTech.

A new report issued by Kantar finds that in the U.S., Apple iOS achieved 48.1 percent of smartphone sales over the past 12 weeks. That moved Android to second place at 46.7 percent. The popularity of the iPhone 5, which sold more than 5 million units on its opening weekend, has pushed Apple to the top of the U.S. market thanks to first-time iPhone buyers accounting for 38 percent of sales. Data suggests that iOS will increase its lead in the coming weeks. Dominic Sunnebo of Kantar said:

"The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods."

While iOS has made strides in the U.S. market, it has not seen as much success in Europe. Android remains the leading platform in major markets, including garnering as much as 73.9 percent of sales in Germany and 81.7 percent in Spain. The Samsung Galaxy S III accounts for nearly 1 in 4 smartphones purchased in Germany, according to Kantar.

source: Kantar

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Andrew Kameka
Andrew is based in Miami, Florida.

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