News by Andrew Kameka on Monday November 12, 2012.
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Research In Motion has announced that it will launch its BlackBerry 10 operating system on January 30, 2013. CEO Thorsten Heins revealed the date in a press release sent out today, and promised that the company will clarify its global launch plans at the event. RIM will host the event simultaneously across markets and reveal the first wave of BlackBerry 10 smartphones, as well as carrier and pricing information, ahead of the scheduled consumer launch in the first quarter of 2013.
The BlackBerry 10 unveiling may prove to be a defining moment for RIM and it's BlackBerry OS. Competition from Android and Apple iOS has knocked BlackBerry from its perch atop of the smartphone industry and sent the operating system into a distant third place in the North American and European markets. A rejuvenated OS could turnaround RIM's fortune and help regain momentum lost as companies, consumers, and government contractors have increasingly opted for Android or iOS.
Thorsten Heins remains optimistic about BlackBerry 10's make or break potential for RIM. He released the following statement in conjunction with today's announcement.
"In building BlackBerry 10, we set out to create a truly unique mobile computing experience that constantly adapts to your needs. Our team has been working tirelessly to bring our customers innovative features combined with a best in class browser, a rich application ecosystem, and cutting-edge multimedia capabilities. All of this will be integrated into a user experience ? the BlackBerry Flow ? that is unlike any smartphone on the market today, Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world."source: BlackBerry
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.