News by Andrew Kameka on Tuesday November 06, 2012.
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While most location-based apps offer user ratings that focus on stars, Foursquare has devised a new rating system that it believes provides a more accurate picture of which places are worth visiting. Rather than use a system "where every place gets 3.5 stars," Foursquare has created a system that ranks locations on a scale of 1 to 10. Scores are based on tips, likes, dislikes, popularity, loyalty, local expertise, and the billions of check-ins that have been made on Foursquare since its inception. The Explore function uses all of those signals to gain a sense of not only how popular is a venue, but also how it retains and attracts repeat business.
Foursquare says that scores are based on the "Foursquare magic" algorithm, which will get smarter as more check-ins pour in and send more signals about which locations prove popular with members. The new feature is so far available only for the Apple iPhone, but Explore ratings are likely to expand to the Android app soon.Foursquare
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.