News by Andrew Kameka on Monday November 05, 2012.
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Apple's lead of worldwide tablet shipments slipped in the third quarter of 2012, but the Cupertino-based manufacturer continues to dominant the tablet market thanks to its popular iPad accounting for 50.4 percent of shipments. IDC reports that Apple shipped 14 million tablets in the most recent quarter, which is 26.1 percent year-over-year growth.
Apple's market share is down from the 59.7 percent reported during the same period last year, but that's only because the overall tablet market grew 49.5 percent last quarter. Increased consumer interest in the tablet segment has led to much higher shipments of devices, so Apple did not dominate as much of the market as it did in previous years. Don't take that to mean that the company is slipping; Apple sold as many tablets as it shipped, something that its rivals cannot claim.
Samsung ranks second in IDC's chart, reporting an 18.4 percent market share and 5.1 million shipments of its tablet portfolio. That's up from 325 percent from the previous year. Amazon had 9 percent share on 2.5 million shipments; no percentage change was reported because Amazon did not have tablet products during Q3 2011. ASUS increased its market share to 8.6 percent on 2.4 million shipments, a 242.9 percent increase. Lenovo rounded out the Top 5 with 1.4 percent share on 400,000 shipments, a 100 percent increase.
The uptick in shipments is the result of more aggressive approaches from vendors who do not wish to surrender the tablet market to Apple. IDC's chart represents millions more tablets being introduced into the market, but consumers continue to choose the iPad over rivals. Apple reported earlier today that it sold three million iPad minis and fourth-gen iPads in three days, which is more than Amazon shipped in the entire third quarter.source: IDC
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.