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Sony Mobile sales remain flat as company moves forward with turnaround efforts

News by Andrew Kameka on Thursday November 01, 2012.

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Sony announced its second quarter for the fiscal year 2012, and the company unsurprisingly lost money; however, it was a small improvement from last year. The overall Sony business lost $198 million, an improvement from the $312 million lost during the same period last year. Sony Mobile and Communications, the division that includes smartphone, tablet, and PC sales, lost $296 million in the quarter.

While sales of smartphones increased slightly, it was mostly because of accounting changes related to Sony dissolving its partnership with Ericsson and assuming complete control of the former Sony Ericsson smartphone venture. Comparing sales to what Sony would have reported had it had full control of Sony Mobile a year ago, sales for the quarter would have "essentially flat," according to the company's earnings report. Disappointing PC sales dragged down earnings for the Mobile and Communications division.

Sony says that it has seen an increase in revenue per handset since transitioning away from feature phones to smartphones, a strategy shift first put into play by the former Sony Ericsson. Sony Mobile has also cut jobs and focused development in Tokyo as part of a long-term plan to make the mobile division a reliable earner for the company.

source: Sony

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Andrew Kameka
Andrew is based in Miami, Florida.

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