News by Andrew Kameka on Friday October 26, 2012.
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HTC's slide in smartphones sales continues as the Taiwanese manufacturer reported yet another quarter in who the company managed to turn a profit but failed to take steps towards regaining its popularity. Though HTC had expected its One series of phones to prove to be a viable competitor to Samsung's Android smartphones, those devices once again failed to prove as popular with consumers as the company hoped.
In the third quarter of 2012, HTC reported revenue of NT $70.2 billion (US $2.46 billion) and profits of NT $3.9 billion ($133 million). Profits for the quarter fell 79 percent compared to performance during the same period last year. HTC says China proved to be a "key driver for growth" in the quarter, but it continues to struggle in the U.S. market as expected.
HTC anticipates that it will generate NT $60 billion ($2.05 billion) revenues in the fourth quarter. It will be a difficult quarter for the company, but a number of new products may help pave the way for positive news. HTC will launch the Windows Phone 8X and 8S handsets, as well as refreshed One products the HTC One X+ and One XV. These products may not put HTC back in the leading position among Android smartphone manufacturers, but they may increase revenue and put the company back on course to recapture more market share.source: HTC
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.