News by Andrew Kameka on Friday October 12, 2012.
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The Apple Maps debacle that was so embarrassing that CEO Tim Cook issued an apology, but it did not affect Apple's record sales. A new report from consumer research company ChangeWave reveals Maps' failings haven't had much effect on consumer opinion of the iPhone 5 either.
After polling 4,270 mostly North American consumers, ChangeWave found that 19 percent of respondents are very likely to purchase an Apple iPhone 5. That might not sound like much, but it's almost twice as many as the percentage of people who said they were very likely to purchase an iPhone 4S a year ago. The 60 percent of consumers who said they were unlikely to buy an iPhone 5 is also less than the 71.5 percent who said they were unlikely to purchase an iPhone 4S in 2011.
ChangeWave's report is not surprising in light of Apple's announcement that it sold more than 5 million iPhones and still cannot keep up with demand. It was a given that Maps had little to no effect on consumer desire to purchase the phone, but the data reported by ChangeWave shows that consumers have not been swayed at all by the Apple Maps' perceived shortcomings. Only 3 percent of iPhone 5 or iOS 6 users say that Maps have been a "Very big problem," 6 percent say it is "Somewhat of a problem," and 1 percent say it is "Not much of a problem." That leaves the remaining 90 percent to say that Maps has been "No Problem At All/Haven't experienced any problem."
By most accounts, Apple Maps is inferior to Google Maps, but that shortcoming does not appear to have tarnished consumer opinion of the iPhone 5 in any notable way. Among consumers who say they are unlikely to buy the iPhone 5, 0 percent cite Maps as a factor. More than 61 percent declined because they are already satisfied with their current smartphone.source: ChangeWave, via: Techvibes
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.