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Windows Phone gains ground on BlackBerry in Europe, threatens RIM's third place aspirations

News by Andrew Kameka on Monday October 01, 2012.

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RIM CEO Thorsten Heins recently said that the company's BlackBerry software has a clear shot at being the third most successful mobile operating system. BlackBerry is already a distant third behind Google Android and Apple iOS, but Microsoft's Windows Phone threatens its position in Europe.

Kantar has released its Worldpanel ComTech report that shows Windows Phone is gaining fast on RIM. Powered by sales of the Nokia 610 and other low-end devices, Windows Phone has increased its market share 1.2 percentage points in Europe's five biggest markets, raising its share to 5 percent. BlackBerry has fallen 5.8 percentage points to have only 6.4 percent. While RIM's downfall can be attributed to the continued dominance of Android and iOS, which have 68.5 and 14 percent of the market, Windows Phone has emerged as a serious threat to RIM's recovery efforts, according to Kantar. Dominic Sunnebo, global consumer insight director at Kantar, estimates that the new wave of Windows Phone 8 devices will push Windows Phone past RIM to assume the third spot in the top European markets.

Windows Phone continues to struggle in most countries, but it has shown big strides in France, Great Britain, and Italy, where it has doubled its market share in the past 12 weeks. The 10.4 percent market share in Italy marks the first time that Windows Phone has achieved double-digit market share. Windows Phone and RIM are fighting for the 17.5 percent of the top European markets not controlled by Android or iOS, but with the top two operating systems controlling so much of the mobile industry, Microsoft and RIM will eagerly embrace any signs of growth.

source: Kantar, via: WPCentral

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Andrew Kameka
Andrew is based in Miami, Florida.

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