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U.S. tablet ownership doubles in a year, half of adults own smartphone or tablet

News by Andrew Kameka on Monday October 01, 2012.

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More than half of all U.S. adults connect to the internet through a smartphone or tablet, according to new data from the Pew Research Center. The news is not surprising because mobile connectivity has been on the rise for several years, but the rate at which consumers have adopted tablet devices has rapidly increased. A 9,500-person survey conducted by Pew's Project for Excellence in Journalism finds that 22 percent of U.S. adults own a tablet, and an additional 3 percent regularly use a tablet owned by someone in their home. A quarter of Americans say they regularly use a tablet, which is double the number of tablet users reported last year.

Pew accredits the uptick in tablet owners to the rise in low-cost devices and increased options. While 84 percent of tablet owners surveyed in 2011 reported using an iPad, only 52 percent own an iPad in the most recent survey. Android accounts for 48 percent of devices, and the Amazon Kindle Fire represents 21 percent of the Android users.

The lower barrier to entry has greatly increased the number of tablet owners in the past year. With the increased sophistication and computing power of new low-cost tablets from Amazon, Barnes & Noble, and Google attracting even more buyers, the ranks of tablet owners are likely to swell next year.

source: Pew Research Center

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Andrew Kameka
Andrew is based in Miami, Florida.

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