News by Andrew Kameka on Wednesday September 26, 2012.
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Research In Motion previewed its upcoming BlackBerry 10 operating system yesterday, and optimism that the company will release BB10 phones early next year helped spark a bump in its stock price. RIM surprised investors when it announced at its BlackBerry Jam conference that the company's subscriber base has risen to 80 million, up from 78 million a few months ago. Reuters reports that news of the subscriber increase sent RIM shares up 5 percent, the first bit of good news the company has enjoyed in a long time.
RIM sparked hope that the company might rebound by committing to releasing BB10 in early 2013. The company previewed a few features from the upcoming software and announced that carriers will begin testing BB10 devices next month. The company continues to lose momentum in North America, but it hopes to build on its international success and recover from recent embarrassments to stage a comeback next year.
CEO Thorsten Heins was also more realistic in expectations for what a new operating system can do for RIM. Heins told reporters, "We have a clear shot at being the number three platform on the market," which is a far cry from the leading position the company once held. RIM remained stagnant and failed to introduce consumer-pleasing phones in recent years, which has allowed Google's Android and Apple's iOS to greatly outpace BlackBerry. Heins' comments show that the company recognizes that it cannot close the gap in the short-term, so it instead has its sight on beating Microsoft's Windows Phone 8 to become the third option.via: Tech Vibes
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.