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Google acquires Snapseed to improve photo editing on Google+

News by Andrew Kameka on Monday September 17, 2012.

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Google has acquired Nik Software, the company behind photo editing app Snapseed, for an undisclosed fee. Google SVP of Engineering Vic Gundotra announced his company's latest acquisition on Google+, which is fitting considering that's where Nik's presence will have its biggest impact. Gundotra revealed that the Nik acquisition was made in order to improve the editing options for photographers who have flocked to Google+, and "Nik does this better than anyone."

New photo capabilities may extend beyond just what photographers are able to do on the desktop. Nik's Snapseed is a popular iOS app and was named the iPad App of the Year in 2011. The company has been developing an Android 4.0 app as well, so its technologies are designed for both the desktop and mobile. The Snapseed app for iPad and iPhone add filters to images similar to Instagram, but they also provide photo enhancements and targeted editing. While Google will most certainly integrate Nik Software's features into the web version of Google+, it may also add features to its existing options for photo editing. Neither Google nor Nik have said how the acquisition will affect Snapseed as a standalone product.

source: Google+, via: TheVerge

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Andrew Kameka
Andrew is based in Miami, Florida.

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