News by Andrew Kameka on Thursday August 30, 2012.
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Amazon has made a pair of significant claims today. The online retailer declared that it has sold out of its supply of the Kindle Fire, its "most successful product launch" ever. Amazon also claimed that the Kindle Fire has accounted for 22 percent of tablet sales in the United States, though the company failed to provide any sales figures or cite any third-party estimates that would explain its market share claims.
Amazon has never publicly announced Kindle Fire sales figures, but it has repeatedly said that the tablet is the best-selling device in the company's history. comScore estimated that the Kindle Fire accounted for as much as 54 percent of all Android tablet sales earlier this year, but Amazon has been silent on actual sales figures. The timing of today's sell-out announcement is therefore surprising, but convenient. Amazon is expected to announce a successor to the Kindle Fire at a press event in Santa Monica next week, so now is a good time to remind everyone about the success of its last venture. CEO Jeff Bezos issued the following statement with today's announcement:
"We're grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon. This has been a big year for digital products on Amazon?all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead?we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem."
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.