News by Andrew Kameka on Thursday August 30, 2012.
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Android manufacturers have traditionally developed custom interfaces as a way to differentiate their products from competitors. Huawei, a Chinese manufacturer hoping to increase its brand recognition in Europe and North America, is following that trend with its Emotion UI. Huawei says that it designed the interface based on customer feedback and a desire to improve human interaction with technology. The core theme is to "Design with Empathy" for the user.
As part of its showcase at IFA 2012, Huawei has released a short video demonstration of the Emotion UI personalization features. The video showcases a bevy of widget options, custom icons, and a feature that lets users apply themes to their home screen. The home screen has some similarities to MIUI and other custom launchers, and appears to be based on Android 4.0 Ice Cream Sandwich. Huawei will release a Chinese version of the software today, and the company plans to release a beta English version in the coming weeks. Huawei says it will sell phones with Emotion UI preinstalled later this year.source: Huawei
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.