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Amazon Appstore launches in Europe

News by Andrew Kameka on Thursday August 30, 2012.

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The Amazon Appstore has hopped over the pond and launched in a handful of European countries. Amazon announced today that its alternative Android app portal is now available in the U.K., France, Germany, Italy, and Spain. Amazon had previously limited the store to U.S. customers, but the expansion into Western Europe is the first step to supporting other regions. European Android users can download the Amazon Appstore at amazon.com/getappstore. The store will be called "App-Shop" in France, Germany, and Italy; "Tienda Apps" in Spain; and "Amazon Appstore for Android" in the U.K.

Launched in March 2011, the Amazon Appstore is a Google Play competitor that has fewer apps but still manages to support thousands of choices. The Appstore provides a curated shop for downloading paid and free games; personalized recommendations and customer reviews to help make decisions; and drops the price of one paid app each day with its Free App of the Day promotion. Some apps also launch as Amazon exclusives or target the Kindle Fire, so European users may get earlier access to anticipated titles.

source: Amazon

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Andrew Kameka
Andrew is based in Miami, Florida.

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