News by Andrew Kameka on Tuesday August 21, 2012.
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Consumers will soon be able to use Google Play Gift Cards to purchase apps, music, books, and other content from the Google Play Store. Google has announced that it will sell gift cards in $10, $25, and $50 increments, allowing users to purchase content for others, or themselves, without needing a debit or credit card.
Google is updating the Play Store to accept purchase codes to redeem the balance of gift cards. Those purchases can then be applied to apps, music, movie or TV rentals and purchases, and books. The cards cannot be used for purchasing app or magazine subscriptions, hardware, or accessories from the Google Play Store, but in-app purchases are allowed.
GameStop, RadioShack, and Target are the first retailers to sign-up to sell Google Play Gift Cards. The cards will be available in stores across the country over the next few weeks, but availability may vary. WalMart.com will begin selling Google Play Gift Cards soon.
Gift cards have long been viewed as a way to boost revenues for Android apps. The cards enable purchasing content for customers who cannot link their payment cards to Google Wallet or are hesitant to make digital purchases. Gift cards have been incredibly successful for the iTunes ecosystem, and Google believes it can spark similar success in the Play Store.source: Google Play
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.