News by Andrew Kameka on Tuesday August 14, 2012.
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An internal Apple survey unearthed in the Apple v. Samsung trial reveals the top reasons consumers who considered buying an iPhone chose to purchase an Android device.
Forty-eight percent of respondents said they chose Android because they did not want to switch to AT&T, the only carrier that offered the iPhone when the survey was conducted in 2010. Other popular reasons were trust in the Google brand, which 36 percent cited, and a preference for a larger screen, which influenced 30 percent of respondents.
Samsung cited the survey to counteract Apple's claims that consumers were confused by Samsung's alleged copying of Apple products. Samsung argues that the survey illustrates that people knew the difference between its products and Apple's, and chose Android phones for other reasons.
Here's a list of the other reasons people opted for Android, along with the percentage of people who said it factored into their decision:
- Wanted to stay with current wireless service provider: 48 percent
- Trusted the Google brand: 36 percent
- Preferred larger screen: 30 percent
- Preferred the Android Market for apps (Gmail, Google Docs, - Google-Voice): 27 percent
- Wanted better integration with Google services: 26 percent
- Wanted the latest and greatest smartphone: 26 percent
- Wanted turn-by-turn GPS navigation: 25 percent
- Wanted the latest technology: 25 percent
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.