News by Andrew Kameka on Thursday August 02, 2012.
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RIM may not be able to restore BlackBerry to popularity on its own, so the company is once again publicly talking about licensing its upcoming BB10 software to other manufacturers.
CEO Thorsten Heins admitted to The Telegraph that RIM may need to seek to distribute BB10 through other companies because RIM lacks the manufacturing capability to match rivals. Heins said that RIM is willing to explore all options, something he has suggested multiple times in the months since becoming CEO in January. He most recently said licensing may be an option after RIM reported yet another disappointing quarter in March. Heinz offered the following:
"We don't have the economy of scale to compete against the guys who crank out 60 handsets a year. We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it. There's different options we could do that we're currently investigating."
Heins' latest comments are familiar but signal that the company is more serious about the need to seek other manufacturers rather than merely considering it. comScore numbers show customers have continued to leave BlackBerry in favor of Android and iOS during BB10's delayed release.
RIM has publicly flirted with the idea of licensing BB10 to other manufacturers, but a deal needs to be reached soon if RIM hopes to rebound with the help of more successful companies like Samsung.source: The Telegraph
Andrew is MobileBurn.com's managing editor. He is based in Miami, Florida.