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Two out of three new phone purchases last quarter were smartphones says new report

News by Dan Seifert on Thursday July 12, 2012.

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Nielsen smartphone report for Q2 2012
Nielsen smartphone report for Q2 2012

A new report from Nielsen claims that during the last three months, two out of every three new phones purchased in the U.S. were smartphones, further demonstrating the growth of smartphones in recent years.

Smartphones are so popular now that Nielsen says that 54.9 percent of mobile users in the U.S. are carrying one. Chances are, those smartphones are either an iPhone or an Android device, as those two platforms continue to pull away from the others in the smartphone market. Android was the number one platform in the U.S. for the months of April through June with 51.8 percent of the market, while Apple's iOS held on to 34.3 percent. RIM's market share is now less than 10 percent at 8.1 percent, and the rest of the platforms combined took only 5.9 percent.

Android and iOS are going to continue to gain market share as well, as the figures for new smartphone buyers demonstrate. During the quarter, 54.6 percent of new smartphones purchased ran Android, while 36.3 percent ran Apple's iOS. A measly 4 percent went to RIM, while the rest of the field combined to take 5 percent.

Apple led the charge for manufacturers in the quarter, taking 34 percent of the market. Samsung was number two with 17.5 percent of the market, while HTC was a close third with 17.4 percent. Motorola and RIM round out the top five with 11 and 9 percent of the market, respectively.

Despite the efforts of Microsoft and others, the smartphone market is most definitely becoming a two-horse race, and it doesn't look like that will change any time soon. RIM announced last month that it won't launch its new BlackBerry 10 platform until 2013, and though Microsoft plans to launch its new Windows Phone 8 operating system this fall, it has yet to grab the minds (and wallets) of consumers with its current offerings.

via: GigaOm

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Dan Seifert
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.

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