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Nokia to pursue lower price points for Lumia smartphones to compete with cheap Android handsets


Newsbrief by Dan Seifert on Thursday June 14, 2012.

nokia news · industry news · dan seifert

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During an investor conference call this morning, Nokia CEO Stephen Elop revealed that the company plans to broaden the price range of its Lumia line of Windows Phone smartphones. The company will offer its Lumia smartphones at lower price points than it did previously in an effort to compete with inexpensive Android smartphones. Elop says that specific support from Microsoft has enabled Nokia to reach the lower price points, and that the company "needs to compete with Android aggressively." Nokia did not say when the lower-cost phones would be available on the market. Earlier today, Nokia revealed plans to cut 10,000 jobs over the next 18 months and lowered its financial outlook for the second quarter of 2012.

source: Nokia

 
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