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comScore: Samsung, Apple see gains in U.S. while others falter

News by Dan Seifert on Tuesday May 01, 2012.

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comScore March 2012 report
comScore March 2012 report

comScore has released the latest edition of its report on the mobile device market in the U.S., and, as expected, Samsung and Apple were the winners, while other manufacturers continued to lose ground. Additionally, Android and iOS were the only platforms to see growth over the three month period between December 2011 and March 2012, with Android now taking 51 percent of the smartphone OS market in the U.S.

Apple saw the most growth over the period, gaining 1.7 percentage points to claim 14 percent of the market, but Samsung is still the top phone manufacturer in the U.S., gaining 0.7 points to hit 26 percent market share. LG slipped 0.7 points to 19.3 percent, enough to keep it in third place ahead of Apple, while Motorola and HTC lost 0.5 points and 0.2 points to take fourth and fifth places, respectively.

Android continued its growth during the quarter, with a 3.7 point gain to hit 51 percent share. Apple's iOS gained 1.1 points to clear 30.7 percent share, while RIM's BlackBerry platform lost the same amount that Android gained, leaving it with 12.3 percent share. Microsoft's Windows Mobile and Windows Phone platforms continued to stay small, losing 0.8 points of share, while Nokia's Symbian platform held on to its 1.4 percent slice of the pie.

If it wasn't clear before, the smartphone market in the U.S. is very much a two-horse race at this point, with none of the competitors posing a challenge to Apple and Google's dominance. RIM's reveal of its BlackBerry 10 platform earlier today may turn the tide for the company, but without a clear indication of when it will be available - aside from "later this year" - Google and Apple will likely continue to steal more customers from RIM.

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About the author

Dan Seifert
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.

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