News by Dan Seifert on Monday April 23, 2012.
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Chinese phone manufacturer ZTE plans to sell over 100 million smartphones annually by the year 2015, a steep increase from the 15 million it did in 2011. Additionally, the company says that it plans to release its first competitors to the Samsung Galaxy Note smartphone/tablet hybrid.
The company, known for its low-end handsets that usually have generic branding in the U.S., says that it wants to increase its profit margins on smartphones, and that it will attack the higher end of the market to do so. "As handsets contribute more to overall revenue, it will affect our profit margins. In 2012, our aim is to increase handset margins," said executive director He Shiyou speaking to reporters.
The company says that it will refresh its popular Blade and Skate smartphone lines this year, but that it will also release smartphone/tablet hybrid devices. "We want to come up with the next generation of a Galaxy Note-type product - a combo product of handsets and tablets," said Lv Qianhao, head of handset strategy. The company also plans to double its tablet PC sales this year. [via Reuters]
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.