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Apple iPhone 4S gives a major boost to iOS sales says Nielsen


News by Dan Seifert on Wednesday January 18, 2012.

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Recent Smartphone Acquirers - Q4 2011
Recent Smartphone Acquirers - Q4 2011

According to Nielsen's latest report on the mobile phone industry in the U.S., the Apple iPhone 4S made its presence known in full-force over the past three months, causing interest in iOS to skyrocket and dampening the rapid growth of Android.

Nielsen's numbers say that 44.5 percent of new smartphone purchasers in December chose an iPhone, compared to a mere 25.1 percent that said the same thing in October. Of those who purchased an iPhone, 57 percent picked the iPhone 4S as their model of choice. The iPhone 4S was released in the U.S. on October 14, 2011, and has been in high-demand with long shipping times ever since.

Despite the rocketing interest in the iPhone 4S, Android managed to hold the lead over iOS among new buyers in Q4 2011 - but just barely. Of the participants in Nielsen's study, 46.3 percent of all smartphone buyers picked an Android device.

Nielsen's report also shows that smartphone penetration in the U.S. is moving swiftly, with 46 percent of cellphone owners in the country carrying a smartphone and 60 percent of new buyers choosing smartphones over feature phones.

Smartphone Operating System Market Share - Q4 2011
Smartphone Operating System Market Share - Q4 2011

 
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About the author

Dan Seifert
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.

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