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Motorola wants to release fewer smartphones in the future


News by Dan Seifert on Tuesday January 10, 2012.

ces 2012 · motorola news · android news · smartphone news · dan seifert

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Motorola DROID RAZR
Motorola DROID RAZR

Motorola CEO Sanjay Jha revealed to reporters at CES 2012 today that the company wants to make fewer smartphones in the future so that it can better focus its marketing dollars. Jha also provided reasoning behind why Motorola (and presumably other manufacturers) insist on skinning their Android devices.

Motorola's intention to release fewer devices in the future is almost laughable at first take, as this is the company that released the DROID BIONIC and DROID RAZR nearly on top of each other, and then just announced the new DROID RAZR MAXX this week. Jha rationalized the situation with the BIONIC, saying that unforeseen delays caused the device to launch much later than it should have. The plan to release fewer devices will allow Motorola to better spend its marketing money to push such devices. We will have to see how this effort pans out, as it just announced a commitment this evening to produce smartphones and tablets with Intel processors, which will presumably share shelf space with ARM-powered devices.

Commenting on the Motorola Lapdock, Jha said that the company is still committed to it, but that performance in the market has not been great, and it has not lived up to the company's or customers' expectations.

The most interesting tidbit from Motorola's discussion happened to be concerned with the practice of skinning Android devices. Motorola uses a custom user interface on many of its Android smartphones, and it appears that that trend will continue with Android 4.0 Ice Cream Sandwich. Jha was very candid and blunt when he explained that "Verizon and AT&T don't want seven stock ICS devices on their shelves." Motorola's position is that it has to make money, and to do that, it has to make its real customers, the carriers, happy. "The vast majority of the changes we make to the OS are to meet the requirements that carriers have," concluded Jha. [via The Verge and All Things D]

 
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Dan Seifert
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.

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