Smartphones Drive the Demand for Mobile Data in the UK, Pyramid Finds

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CAMBRIDGE, Mass., Nov. 22, 2011 /PRNewswire/ -- By 2016, smartphones are expected to account for 90.8 percent of all handsets sold in the U.K., driving the demand for mobile data, according to a new report from Pyramid Research (www.pyr.com).

UK: Content and Connectivity Provide Growth Opportunities for UK Telcos offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

"The mobile penetration rate in the U.K. is expected to reach 152.8 percent (or 98 million subscriptions) by 2016, which will be driven by the growth in data card adoption and M2M service uptake," says Olena Kaplan, Associate Analyst at Pyramid Research. Pyramid Research expects smartphone adoption to increase by 40 percent by 2016, up from 50 percent in 2011. "The growing demand for simultaneous data access by multiple devices, which will be met by 4G technology following the 4G license auction in 2012, will result in mobile data service revenue reaching 7.7 billion pounds Sterling ($11.7 billion) by 2016," she adds.

UK: Content and Connectivity Provide Growth Opportunities for UK Telcos is part of Pyramid Research's Europe Intelligence Report Series and is priced at $990.

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries ? a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

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