Verizon updates privacy policy to track users, allows users to opt-out

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Verizon Wireless began sending out emails to its users alerting them to its new privacy policy this week. Under Big Red's new rules, it will be tracking users' location, web browsing habits, and mobile phone usage for the express purpose of selling the data to advertisers.

The carrier claims that all data collected will be anonymized, but it is offering users the option to opt-out of any tracking for these purposes. We would prefer it if this were an opt-in feature instead of an opt-out, but at least customers have to option to turn it off.

The specific information that Verizon will collect includes web addresses, GPS and cell tower location, app usage, and the usage of Verizon-specific calling and service features. The carrier will also monitor demographic and interest categories, such as gender, age range, sports fan, frequent diner, or pet owner.

Customers who do not want this information about them to be tracked can opt-out by visiting www.vzw.com/myprivacy or calling 1-866-211-0874. [Verizon via Engadget]