News by Dan Seifert on Tuesday September 13, 2011.
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Verizon Wireless is launching a new version of its branded app portal for Android smartphones. The new app store, which co-exists alongside the Android Market, is called Verizon Apps, and will replace the existing V CAST Apps store.
The new Verizon Apps portal will focus on better search and discovery of apps. The carrier has partnered with Chomp to provide the search engine in the store. Verizon and Chomp had teamed up earlier this year when Chomp was granted access to the V CAST Apps store in its standalone app search program for Android devices. Chomp's search algorithms work by surfacing apps based on what they are designed to do, not just their name. Verizon says that the new store will provide better exposure for developers, who frequently complain of the difficulties of getting seen in the major app stores from Apple and Google.
Verizon Apps will be pre-loaded on future Android devices to be released by the carrier. Those who have the current V CAST Apps store will be able to update to the Verizon Apps store through a service update. [via CNET and CNN]
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.