News by Dan Seifert on Thursday August 18, 2011.
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A new report from Nielsen on smartphone user habits has revealed that Android users spend nearly an hour a day staring at their devices. Most of that time is spent fiddling around with apps, while only a portion of it is used to browse the web.
Nielsen tracked the data from thousands of participating smartphone users to determine how they used their handsets throughout the day. The average Android user spends 56 minutes a day with their beloved, or not so beloved, smartphone Of that time, 67 percent is spent within apps, while the rest is spent browsing the mobile web.
Nielsen broke down further the time spent in apps and discovered that the top 50 apps in the Android Market consume 61 percent of users' attentions. That means that the remainder of the 250,000 apps in the Android Market have to compete for 39 percent of 56 minutes a day. It is likely that the vast majority of the apps lay dormant and unused on a daily basis.
The research company is also tracking the usage habits of iPhone owners, and will release those finding separately. It will be interesting to compare how the usage of the average iPhone user differs, or is similar to the average Android owner.
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.