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News360 looks to personalize your news with version 2.0 for Android, iOS tablets

News by Dan Seifert on Wednesday August 10, 2011.

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Popular news reading app for Android and iOS tablets News360 is seeing a major update to version 2.0 today. With the new version, News360 gains the ability to personalize a user's news feed with relevant articles culled from more than 5,000 sources from around the world.

News360 will analyze a user's activity across social networks such as Facebook and Twitter to figure out what news is most important to that user. It is also integrated with Google Reader and Evernote to get an even more accurate idea of the user's interests. According to News360, this process is more than just analyzing what a user's "Likes" on Facebook.

"We don't just look at your ?Likes'," says CEO Roman Karachinsky. "We look at a wide swath of actions: bookmarks, subscriptions, and the items you share to gain an understanding of what you like to read. This process is completely transparent: we'll show you what your interest graph looks like and let you edit it to refine your experience even further."

Karachinsky expands with more technical details of News360's process: "We start by examining dozens of signals within a single article, revealing contextual subtleties far beyond a broad topic area. Knowing the detailed semantic map of an article, we can match it to each user's individual interest graph to identify the person most likely to find it interesting."

News360 scans more than 100,000 unique articles daily to learn each articles context and relevance. It uses linguistics and semantic analysis to match articles with particular interests. The idea is that the content will find the user, instead of the user finding the content, a technique the company has dubbed "reverse search."

Ideally, News360 would only show stories and articles that a user would have an interest in, with a few breaking news stories interspersed between them. A lot of apps promise to offer a 'personalized news experience,' but News360's analytical approach might give it a leg up on the competition.

Version 2.0 of News360 is free and available for the iPad and Android tablets now. There is also a new web based interface available at www.news360.com that allows users to sync their "interest graph" with all of their mobile devices quickly and easily. Users also have the ability to share their interest graphs with friends, so they can integrate their results into their own news reading experience. News360 says that updates for the iPhone, Android phone, Windows Phone 7, and BlackBerry versions of the app will be out later this fall.

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About the author

Dan Seifert
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.

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